Our Story

An Amazing Resource

Our founders had a vision for creating natural & premium fragrance, body, health, and spa products from one of the greatest resources in the world.   Not only offering skin conditioning minerals, our seas, coastlines and beaches also bring joy, relaxation, and memories to millions of people every day.  

Coastal Collection

We took this vision and created “Coastal”, a mineral-rich, sunkissed, beach-day fragrance + body collection, for the seaside loving individual...bringing a carefree vibe of sandy beaches, sunshine, and seabreeze.

Our Partners

If you’ve recently visited a beach town, island, or coastline, you’ve likely experienced our merchandise at premium resorts,  surf shops, and seaside boutiques.

To find a location near you, check out our store locator.

Please support our great retail partners with a brick & mortar purchase at a shop near you.  If you’re not in a location that carries True Ocean and would like to experience our merchandise, we’re happy to process your online order.

Helping the Cause

There are many great organizations that help to keep our oceans clean and conserve marine life.  We donate to Loggerhead Marine Center, which leads sea turtle research, conservation, rehabilitation, and education.   They accept individual donations, or you can visit their retail store to help support.  Other incredible groups with important missions to remove trash from our oceans include the Surfrider Foundation and 4Ocean, where you can purchase merchandise, volunteer, or donate online.