Our Story | True Ocean

The Story Behind True Ocean

An Amazing Resource

Our founders had a vision of creating natural, premium fragrance and body care from the minerals and inspiration provided by the oceans of the world. Not only offering skin conditioning benefits...our seas, coastlines and beaches also bring joy, relaxation, and memories to millions of people every day.

True Ocean free floor stand display for wholesale accounts

Coastal Collection

We took this vision and created a Coastal fragrance and Ocean Water Body Care collection for the seaside loving individual...bringing a carefree vibe of sandy beaches, sunshine, and sea breeze.

Our Partners

If you’ve recently visited a beach town, island, or coastline, you’ve likely experienced our merchandise at premium resorts, surf shops, and seaside boutiques.

To find a location near you, check out our Store Locator.

Please support our great retail partners by shopping local. If you’re not in an area that carries True Ocean, we’re happy to process your online order.

True Ocean donates to protect sea life - save the dolphins

Helping the Cause

There are many great organizations that help keep our oceans clean and conserve marine life. We donate to Loggerhead Marine Center, which leads sea turtle conservation, rehabilitation, and education. They accept individual donations, or you can visit their retail store to help support. Other incredible groups with important missions to remove trash from our oceans include the Surfrider Foundation and 4Ocean, where you can purchase merchandise, volunteer, or donate online.